STAFF
PROFILE

Special Teaching Staff

Ms. Elena Andreou

Short CV

Elena Andreou (B.A. Marketing | M.Sc. Social Information Systems | PhD Candidate) is a pioneer in digital marketing and an SEO specialist. She holds an M.Sc. in Social Information Systems with a specialization in Data Analysis from the Open University of Cyprus (thesis title: Socio-Economic Challenges in Building a Strong Online Presence – Case Study of Small and Micro Businesses). She also holds a B.A. in Marketing from the University of West London, with a specialization in Marketing/Management (thesis title: Competitive Advantage in Dental Tourism – Case Study Cyprus). Currently, Elena is continuing her specialization and research in gender stereotypes and personal branding through her doctoral studies. As the founder of Go Digital Cyprus Conference, Elena helps businesses navigate the digital world, acting as a business compass for sustainable growth. With almost 20 years of experience, she is a certified HRDA trainer and an expert in creating lasting value through transformative digital strategies, impacting industries in Cyprus and beyond. Elena’s research focuses on AI and algorithms. Her work explores how these technologies can revolutionize industries, enhancing digital marketing efforts and shaping business landscapes across Cyprus and internationally. Driven by a passion for staying ahead of digital trends, Elena is also committed to giving back, both locally and globally. Through her company, Go Digital Globally, she supports solopreneurs in scaling their businesses. Elena strongly believes that conscious leadership is driven by a higher purpose. Her goal is to make a societal impact. She is especially passionate about empowering women in business and volunteers her services to inspire and mentor them in their entrepreneurial journeys.