BA in Visual Communication
School of Arts, Communication & Cultural Studies

BA in Visual Communication

BA in Visual Communication
School of Arts, Communication & Cultural Studies

BA in Visual Communication

PROGRAM DETAILS

Duration4 year

Fees
€7,800 per year

LanguageEnglish

CampusNicosia - Limassol

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Qualification Awarded BA in Visual Communication
Level Of Qualification Bachelor (1st Cycle Degree)
Offered by Department of Fine and Applied Arts
Mode of Study Full Time or Part Time
The significant diversification and sophistication of communication practices and the rapid advancement of communication technologies, create new challenges and needs while working in the field of Visual Communication. In the ever-changing and versatile area of visual culture, communication and digital media have become integral parameters of contemporary modes utilized to convey information, promotion or entertainment. The highly competitive and cutting-edge Visual Communication industries require more so than ever multi-tasking, digital savvy and diverse individuals seeking a successful professional career in the field. The emergence of social media and online or other digital platforms create new opportunities as well as challenges for professionals and academics working in the field of Visual Communication.

The Visual Communication program of study proposes an innovative and all-rounded approach, taking into account current debates, design and film practice developments and digital advancements. The program offers two specializations: a) Graphic Design and Digital Media, b) Film Making and Digital Media. Operating in the current conditions of constant flux, the program provides comprehensive and versatile conceptualization of the field and acute awareness of the current or anticipated developments in contemporary Graphic Design, Film and Digital Media areas.

Developed and enriched creatively over decades, the Visual Communication program established a long tradition and has played a significant role in the promotion, advancement and education in the field of visual communication in Cyprus. Offering systematic social and cultural contribution, the program has been in alignment with the Universities’ mission and its main objectives as a leading agent in the relevant fields, producing and disseminating new knowledge through a variety of innovative projects, activities and academic production in the fields of arts and design. Through its manifold collaborations and liaisons, the program has gained the respected and support of relevant professional bodies, cultural institutions and governmental agents and is in constant and close collaboration with the industry. Over the years the program’s students and faculty participate and volunteer systematically in local and international real-life projects, competitions and research projects, establishing a dynamic connection with the current state of affairs and enforcing active participation in the dissemination of social awareness. Indicative of its long history, tradition and liaisons with the industry is that the program’s graduates occupy a large percentage of the active professional posts in the fields and are highly sought after upon graduation.

The language of instruction is English.

Given that Visual Communication and Digital Media is an ever-changing field, greatly influenced by current cultural trends, economic and technological developments, the program gives strong emphasis in providing sustainable education where students are enabled to learn how to teach themselves and acquire the ability to constantly gain knowledge over time.

In its content the program aims to enable students to gain a comprehensive and versatile conceptualisation of the field and to acquire a variety of theoretical and visual research skills, necessary for the development of critical thinking, innovation and confidence. The program focuses on the development of students’ visual intelligence, literacy and competence in order to become flexible and lateral in their approach in solving challenging Visual Communication tasks. Approaching the fields of cultural studies, semiology, history of art and design, the program offers a large number of studio courses (i.e. Visual Communication, Film and Video Production, Motion Graphics and Animation Techniques, Graphic and Advertising Design, Moving Image, Design for Branding, Sound Design for Film and TV, Film Directing etc.) which introduce practice-based, real-life or self-initiated projects. Students gradually develop an all-rounded understanding and experience of the creative process, such as brief analysis/development, visual research and experimentation, audience identification, design/film development, interpretation methods, concept analysis/development, trial and error, prototype/mock-up production, testing etc. Further, through the cultivation, application and dissemination of relevant knowledge, students are also made aware of theoretical debates regarding social awareness and cultural responsibility in the context of visual communication in an effort to develop social sensibilities and understanding towards issues of gender, race, the environment etc.

Through the various teaching strategies invested in the program students also develop autonomy, personal initiative and leadership skills so as to be able to work effectively on their own as free-lance professionals or as part of teams in professional agencies, institutions and other bodies. In doing so great attention is paid to the production of a diverse digital portfolio showcasing a wide selection of final projects, enabling graduates to pursue professional posts straight out of the University.

Over the four-year duration of the program, students are ensured continuity of learning and course discipline integrity. The program’s main objectives are to:
1. Cultivate Visual Intelligence by providing the opportunity for intellectual, conceptual and creative development in order to analyse, handle and solve a wide range of projects
2. Promote Visual Literacy by providing the opportunity for aesthetic, analytical and critical development in order to research, understand and articulate ideas in visual communication
3. Enhance Visual Competency by providing the opportunity for the acquisition of traditional and alternative skills -in print, motion and digital formats-, in orded to execute and produce relevant design tasks
4. Promote Visual Diversity by providing the opportunity for familiarisation with various visual methods and gaining ease for constant adaptation in new formats and modes of production demanded by the marketplace
5. Develop Digital Awareness in the fields of visual communication by providing the opportunity for understanding the inextricable relationship between rapid technological advancements and visual communication, in order to remain constantly informed and updated
6. Cultivate Critical Thinking and Problem Solving by providing the opportunity for understanding the predominant debates and issues arising in visual communication and acquire the ability to articulate them
7. Nurture Autonomy and Leadership by providing the opportunity for initiative and confidence development in order to work on their own or in a group
8. Promote the Production of New and Innovative Knowledge by providing the opportunity for engagement with self-initiated or other research projects in uncharted territories in the field of visual communication
9. Establish Professional Conscience and Integrity by providing the opportunity for handling real life projects where complex issues of professional contact and communication arise
10. Promote Sustainable Education by providing the opportunity for understanding and practicing learning methods allowing lifelong learning

Graduates of the BA Degree will be well prepared for a dynamic future in the Design and Media industry that demands high professional standards and value creativity and innovative thinking.
- Holders of the BA Degree will have a unique combination of creative design and software specializations, which will enable them to take advantage of opportunities in video and audio production and post-production, motion graphics, web and graphic design.
- Graduates will be equipped to work in many areas of the design and audiovisual industry as Graphic Designers, Motion Graphics Animators, Web Designers, Film Directors, Cinematographers, Lighting Designers, Video Editors, still photographers etc.
- Continue for postgraduate studies at other institutions.
- The majority of the employment opportunities lie within the local creative industries. Graduates from the BA Visual Communication program fulfill the requirements for employment in the public or private sectors as media artists, filmmakers, motion graphics designers and subsequently designers for screen-based media. Graduates of the Program are comprehensively trained, visually literate and aesthetically creative and can find career pathways in a variety of fields within the graphic design and audiovisual media industry, ranging from time-based media to creative studios. The graduates of the program may also become educators in public or private secondary schools.

Admission Requirements
According to the University’s regulations, candidates for Bachelor degree programs should submit a school leaving certificate from a recognized six-form secondary school (high school) or its equivalent (other secondary schools), or equivalent qualification. Each School or Department can specify further admissions criteria such as a minimum average grade, or measures such as foundation courses for each program of study.

For the Visual Communication BA program, all candidates must take a placement test in English, prior to their enrolment in the Program. Candidates who fail the placement test must enroll for introductory courses in English in the first year of their studies.

A good knowledge of English is essential, as the language of instruction is English. Before the beginning of the Academic Year, for four weeks, students are advised to participate in Preparatory Courses in English. The English Preparatory Course is strongly recommended to all students and it is particularly helpful to students whose native language is not English.

Prior Learning Recognition and Transfer Admission:
Candidates who have graduated from a recognized six-form secondary school, and have completed university level work in an accredited program are eligible to apply for transfer admission. Such candidates should, along with their application form, submit the following documents:
- A six-form secondary school (high school) leaving certificate or equivalent qualification.
- Official transcripts (grade reports) and syllabi (course descriptions) for all University coursework taken to date.
- Transcripts are evaluated by an ad-hoc Transfer Committee consisting of the Program coordinator and two other academic staff members, in order to determine the number of credits to be transferred and issue a preliminary transfer credits evaluation report that will be handed out to the prospective student.

Transfer students, regardless of the number of credits transferred should complete at least half of the ECTS credits required by the program of study at Frederick University in order to be eligible for graduation. For a 4-year 240 ECTS program, a transfer student must complete a minimum of two-year full-time study (120 ECTS) at Frederick University in order to be eligible to obtain a FU bachelor degree.

Recognition of Informal and Non- formal prior learning:
Candidates who have Informal or Non-formal prior learning, such as a). professional certification examinations (i.e. CISCO, etc), b). other non-University level examinations (i.e. A’ Levels, GCSE, IELTS, TOEFL, etc) or c). professional practice are eligible to apply for transfer credits. According to the University’s regulations these candidates can apply for up to 10% of the total program ECTS credits which amounts to 24 ECTS credits.
Examination Regulations, Assessment and Grading
There are no specific examination regulations, assessment and grading methods employed by this Program. The examination regulations, assessment methods and grading system for this Program are the same as the relevant general university regulations.

Graduation Requirements
Students are eligible for graduation after successfully completing 240 ECTS credits in the courses listed in the Program Structure. Furthermore, a student can graduate only if their CGPA (textbox) is greater or equal to 5.00 out of 10.00. Graduating students with a CGPA less than 5.00 might have to take extra courses or repeat a number of courses in order to improve their grades.

Access to Further Studies
The graduates of the Program have access to graduate studies (2nd and 3rd Cycle) in disciplines related with the discipline of Business Administration and also gain access to professional qualifications (ACCA, AIA, ACA) with major number of exceptions.

Film Making and Digital Media

Module Group
ECTS

The student must successfully complete 131 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1CVC101FUNDAMENTALS OF DRAWING 154
2CVC103PHOTOGRAPHY 153
3CVC105ART CONCEPTS & CONTEXTS 153
4CVC107FILM AND VIDEO PRODUCTION 153
5CVC109GRAPHIC DESIGN 153
6CVC111DIGITAL IMAGE MAKING52
7CVC102FUNDAMENTALS OF DRAWING 254
8CVC104PHOTOGRAPHY 252
9CVC106ART CONCEPTS & CONTEXT 253
10CVC108FILM & VIDEO PRODUCTION 253
11CVC110GRAPHIC DESIGN 253
12CVC201IMAGE MAKING PROCESSES 153
13CVC203ART CONCEPTS & CONTEXT 353
14CVC205MOTION GRAPHICS & ANIMATION TECHNIQUES 152
15CVC207VISUAL COMMUNICATION 153
16ARTC201ACADEMIC WRITING AND COMMUNICATION52
17CVC204ART CONCEPTS & CONTEXT 453
18CVC206MOTION GRAPHICS & ANIMATION TECHNIQUES 253
19CVC208VISUAL COMMUNICATION 253
20CVC301ART DIRECTING & PRODUCTION63
21CVC303MOVING IMAGE63
22CVC302DESIGN FOR THE WEB63
23CVC304ADVANCED PHOTOGRAPHIC PRACTICES63
24CVC401RESEARCH METHODOLOGY63
25CVC402CONCEPTS OF NEW MEDIA63

The student must successfully complete 73 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1FVC112EDITING THEORY & PRACTICE53
2FVC209VISUAL REPRESENTATION IN FILMS53
3FVC210REPRESENTATIONS OF REALITY & DOCUMENTARY53
4FVC211PRODUCTION OF NON- FICTION FILM53
5FVC212ADVANCED CINEMATOGRAPHY & LIGHTING53
6FVC305CONTEMPORARY CINEMA63
7FVC306ADVANCED ART DIRECTING & SET DESIGN63
8FVC307AUDIO PRODUCTION & TECHNOLOGY I63
9FVC308SOUND DESIGN FOR FILM & TV63
10FVC309SHORT FILM SCREENWRITING63
11FVC310FILM DIRECTING63
12FVC403COMMERCIAL: STORYBOARDING & PRODUCTION63
13FVC405EXPERIMENTAL PRACTICES AND INNOVATIVE CONTEXT63

The student must successfully complete 12 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1CVC400PLACEMENT60
2CVC410DESIGN FOR MOBILE APPLICATIONS60+3
3CVC412CONTEMPORARY ART PRACTICES61+2
4CVC413APPLIED DESIGN63
5CVC416SEMIOTICS OF TEXT & IMAGES63
6CVC417DRAMATURGY63
7CVC418MUSIC IN POPULAR CULTURE & FILMS63
8CVC419MULTITRACK RECORDING, EDITING & MIXING TECHNIQUES60+3
9CVC420NON-LINEAR MULTIMEDIA PRODUCTIONS63
The student must successfully complete 12 ECTS from courses that can be considered as free electives. A free elective is considered any course offered by another Department for which the student is eligible to register

The student must successfully complete 12 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1FVC499SENIOR PROJECT120
Total
240
Semesters
ECTS
No.CodeNameECTS
1CVC101FUNDAMENTALS OF DRAWING 15
2CVC103PHOTOGRAPHY 15
3CVC105ART CONCEPTS & CONTEXTS 15
4CVC107FILM AND VIDEO PRODUCTION 15
5CVC109GRAPHIC DESIGN 15
6CVC111DIGITAL IMAGE MAKING5
TOTAL30
No.CodeNameECTS
1CVC102FUNDAMENTALS OF DRAWING 25
2CVC104PHOTOGRAPHY 25
3CVC106ART CONCEPTS & CONTEXT 25
4CVC108FILM & VIDEO PRODUCTION 25
5CVC110GRAPHIC DESIGN 25
6FVC112EDITING THEORY & PRACTICE5
TOTAL30
No.CodeNameECTS
1CVC201IMAGE MAKING PROCESSES 15
2CVC203ART CONCEPTS & CONTEXT 35
3CVC205MOTION GRAPHICS & ANIMATION TECHNIQUES 15
4CVC207VISUAL COMMUNICATION 15
5FVC209VISUAL REPRESENTATION IN FILMS5
6FVC211PRODUCTION OF NON- FICTION FILM5
TOTAL30
No.CodeNameECTS
1ARTC201ACADEMIC WRITING AND COMMUNICATION5
2CVC204ART CONCEPTS & CONTEXT 45
3CVC206MOTION GRAPHICS & ANIMATION TECHNIQUES 25
4CVC208VISUAL COMMUNICATION 25
5FVC210REPRESENTATIONS OF REALITY & DOCUMENTARY5
6FVC212ADVANCED CINEMATOGRAPHY & LIGHTING5
TOTAL30
No.CodeNameECTS
1CVC301ART DIRECTING & PRODUCTION6
2CVC302DESIGN FOR THE WEB6
3FVC305CONTEMPORARY CINEMA6
4FVC307AUDIO PRODUCTION & TECHNOLOGY I6
5FVC309SHORT FILM SCREENWRITING6
TOTAL30
No.CodeNameECTS
1CVC303MOVING IMAGE6
2CVC304ADVANCED PHOTOGRAPHIC PRACTICES6
3FVC306ADVANCED ART DIRECTING & SET DESIGN6
4FVC308SOUND DESIGN FOR FILM & TV6
5FVC310FILM DIRECTING6
TOTAL30
No.CodeNameECTS
1CVC401RESEARCH METHODOLOGY6
2FVC403COMMERCIAL: STORYBOARDING & PRODUCTION6
3FVC405EXPERIMENTAL PRACTICES AND INNOVATIVE CONTEXT6
4FREE ELECTIVE6
5VISUAL COMMUNICATION ELECTIVE6
TOTAL30
No.CodeNameECTS
1CVC402CONCEPTS OF NEW MEDIA6
2FVC499SENIOR PROJECT12
3FREE ELECTIVE6
4VISUAL COMMUNICATION ELECTIVE6
TOTAL30


 

 

Graphics and Digital Media

Module Group
ECTS

The student must successfully complete 131 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1CVC111DIGITAL IMAGE MAKING52
2CVC102FUNDAMENTALS OF DRAWING 254
3CVC104PHOTOGRAPHY 252
4CVC106ART CONCEPTS & CONTEXT 253
5CVC108FILM & VIDEO PRODUCTION 253
6CVC110GRAPHIC DESIGN 253
7CVC201IMAGE MAKING PROCESSES 153
8CVC203ART CONCEPTS & CONTEXT 353
9CVC205MOTION GRAPHICS & ANIMATION TECHNIQUES 152
10CVC207VISUAL COMMUNICATION 153
11ARTC201ACADEMIC WRITING AND COMMUNICATION52
12CVC204ART CONCEPTS & CONTEXT 453
13CVC206MOTION GRAPHICS & ANIMATION TECHNIQUES 253
14CVC208VISUAL COMMUNICATION 253
15CVC301ART DIRECTING & PRODUCTION63
16CVC303MOVING IMAGE63
17CVC302DESIGN FOR THE WEB63
18CVC304ADVANCED PHOTOGRAPHIC PRACTICES63
19CVC401RESEARCH METHODOLOGY63
20CVC402CONCEPTS OF NEW MEDIA63
21CVC103PHOTOGRAPHY 153
22CVC105ART CONCEPTS & CONTEXTS 153
23CVC107FILM AND VIDEO PRODUCTION 153
24CVC109GRAPHIC DESIGN 153
25CVC101FUNDAMENTALS OF DRAWING 154

The student must successfully complete 73 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1CVC400PLACEMENT60
2CVC410DESIGN FOR MOBILE APPLICATIONS60+3
3CVC412CONTEMPORARY ART PRACTICES61+2
4CVC413APPLIED DESIGN63
5CVC416SEMIOTICS OF TEXT & IMAGES63
6CVC417DRAMATURGY63
7CVC418MUSIC IN POPULAR CULTURE & FILMS63
8CVC419MULTITRACK RECORDING, EDITING & MIXING TECHNIQUES60+3
9CVC420NON-LINEAR MULTIMEDIA PRODUCTIONS63

The student must successfully complete 12 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1CVC112DIGITAL DRAWING53
2GVC209EDITORIAL DESIGN52
3GVC211GRAPHIC AND ADVERTISING DESIGN 154
4GVC210IMAGE MAKING PROCESSES 253
5GVC212GRAPHIC AND ADVERTISING DESIGN 254
6GVC305ILLUSTRATION PRACTICES63
7GVC307ADVANCED TYPOGRAPHY63
8GVC309PACKAGE DESIGN63
9GVC306HISTORY OF GRAPHICS63
10GVC308ADVANCED GRAPHIC63
11GVC310DESIGN FOR BRANDING63
12GVC403DESIGN FOR PUBLISHING63
13GVC405INFORMATION DESIGN63
The student must successfully complete 12 ECTS from courses that can be considered as free electives. A free elective is considered any course offered by another Department for which the student is eligible to register

The student must successfully complete 12 ECTS, from the following list of modules:

No.CodeNameECTSHours / week
1GVC499SENIOR PROJECT120
Total
240
Semesters
ECTS
No.CodeNameECTS
1CVC101FUNDAMENTALS OF DRAWING 15
2CVC103PHOTOGRAPHY 15
3CVC105ART CONCEPTS & CONTEXTS 15
4CVC107FILM AND VIDEO PRODUCTION 15
5CVC109GRAPHIC DESIGN 15
6CVC111DIGITAL IMAGE MAKING5
TOTAL30
No.CodeNameECTS
1CVC102FUNDAMENTALS OF DRAWING 25
2CVC104PHOTOGRAPHY 25
3CVC106ART CONCEPTS & CONTEXT 25
4CVC108FILM & VIDEO PRODUCTION 25
5CVC110GRAPHIC DESIGN 25
6CVC112DIGITAL DRAWING5
TOTAL30
No.CodeNameECTS
1CVC201IMAGE MAKING PROCESSES 15
2CVC203ART CONCEPTS & CONTEXT 35
3CVC205MOTION GRAPHICS & ANIMATION TECHNIQUES 15
4CVC207VISUAL COMMUNICATION 15
5GVC209EDITORIAL DESIGN5
6GVC211GRAPHIC AND ADVERTISING DESIGN 15
TOTAL30
No.CodeNameECTS
1ARTC201ACADEMIC WRITING AND COMMUNICATION5
2CVC204ART CONCEPTS & CONTEXT 45
3CVC206MOTION GRAPHICS & ANIMATION TECHNIQUES 25
4CVC208VISUAL COMMUNICATION 25
5GVC210IMAGE MAKING PROCESSES 25
6GVC212GRAPHIC AND ADVERTISING DESIGN 25
TOTAL30
No.CodeNameECTS
1CVC301ART DIRECTING & PRODUCTION6
2CVC302DESIGN FOR THE WEB6
3GVC305ILLUSTRATION PRACTICES6
4GVC307ADVANCED TYPOGRAPHY6
5GVC309PACKAGE DESIGN6
TOTAL30
No.CodeNameECTS
1CVC303MOVING IMAGE6
2CVC304ADVANCED PHOTOGRAPHIC PRACTICES6
3GVC306HISTORY OF GRAPHICS6
4GVC308ADVANCED GRAPHIC6
5GVC310DESIGN FOR BRANDING6
TOTAL30
No.CodeNameECTS
1CVC401RESEARCH METHODOLOGY6
2GVC403DESIGN FOR PUBLISHING6
3GVC405INFORMATION DESIGN6
4FREE ELECTIVE6
5VISUAL COMMUNICATION ELECTIVE6
TOTAL30
No.CodeNameECTS
1CVC402CONCEPTS OF NEW MEDIA6
2GVC499SENIOR PROJECT12
3FREE ELECTIVE6
4VISUAL COMMUNICATION ELECTIVE6
TOTAL30


 
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The delivery of the program of study is supported by the following members of staff:

RankName
ProfessorProf. Costas Mantzalos
Associate ProfessorMs. Artemis Eleftheriadou
Associate ProfessorMr. Demetris Kokkinolambos
Associate ProfessorMr. Panayiotis Michael
Associate ProfessorMs. Hourig Torossian
Assistant ProfessorMr. Christos Andreou
Assistant ProfessorDr. Emilios Charalambides
Assistant Professor - Programme Coordinator Mr. Panayiotis Charalambous
Assistant ProfessorMs. Christiana Constantinou
Assistant ProfessorMr. Nicolas Lambouris
Assistant ProfessorDr. Anna Louise Merry
Assistant ProfessorMs. Vicky Pericleous
Assistant ProfessorMr. Savvas Xinaris
Special Teaching StaffMs. Ioanna Amerikanou
Special Teaching StaffMr. Paris El Said
Special Teaching StaffMr. Andreas Trachoniti
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Nicosia +357 22 394394 Limassol +357 25 730975